Nordstrom Bold Beauty Trend Event & Campaign

The Bold Beauty Glam Hour is a Nordstrom Beauty Trend Event designed to let customers experience what’s new and next in beauty through hands-on discovery. During the event, guests can explore bold, statement-making looks with help from Nordstrom beauty experts, enjoy complimentary mini-services or artist consultations, and pick up samples or gifts with purchase. Many locations also feature a “beauty passport” experience, encouraging customers to visit different brand stations to learn tips, try products, and unlock perks. Overall, the Glam Hour creates an energetic, interactive environment that highlights trend-forward makeup, skincare, and key seasonal launches while driving customer engagement across Beauty.

Year: 2025
Role: Concept & Design Execution