Cuppa

Cuppa is a haven for tea enthusiasts—a space where every steep tells a story. Guests are invited to slow down, savor, and explore a carefully curated menu of hot and iced brews, STEEPED IN SERENITY—each crafted with intention and care. Whether you’re discovering a new blend or returning to a familiar favorite, Cuppa offers a warm, modern sanctuary for those who enjoy slowing down and pouring a cup.

Cuppa embodies calm sophistication through minimal design, soft green tones, and thoughtful details. the heart of Cuppa’s identity is a simple yet meaningful symbol, a teacup integrated into the wordmark. The cup serves as both a visual anchor and a metaphor for warmth, comfort, and connection—the essence of sharing tea. Every element reflects the brand’s mindful essence: a serene pause in a fast-paced world.

Year: 2025
Case Study

*Images are not mine and are used for brand explorative purposes only